Posh Puppy Boutique – Fine Example of e-Business Transformation

Posh Puppy Boutique, an online dog fashion boutique dealing in designer dog clothing and dog fashion accessories is a fine example of e-Business transformation. The concept of selling dog cloths and other essential accessories for modern doggies through online portals was unique. The initiator Jennifer Kirk started selling awesome dog fashion stuff through eBay in the year 2002.

However, she has a broad vision of making dog fashion a household name. The idea of selling dog fashion products became hit instantly and Jennifer started getting boost in sales quickly. However, the margin of profit was too less due to the costs of listing products on eBay and other charges incurred in the process. She also had to spend huge sum on Google AdWords in order to attract more sales.

In summary, it was not possible to get expected profit using eBay as a platform to sell dog fashion products. Even, it was tough to manage it through eBay. In the year 2007, Jennifer planned to move her virtual dog fashion store off eBay and start her own e-Commerce portal selling all the fashionable stuff that she had for modern doggies. Jennifer planned to use e-Commerce technology offered by Volusion. She launched her own e-Commerce website http://www.poshpuppyboutique.com in 2007 using Volusion’s CMS for e-Commerce portals. It helped in easy management of online store as well as in getting top search engine ranking due to SEO friendly architecture offered by Volusion.

Very soon, Jennifer has multiplied her business using innovative e-Business concepts. She started offering all dog fashion stuff (dog costumes, dog collars, dog beds, dog bandanas, dog carriers, and many more products) designed by prominent dog fashion designers. Posh Puppy Boutique became a popular name among dog owners. The online dog couture shop became one stop destination for all kinds of dog fashion shopping. With her unique and bold step of selling dog fashion and grooming products in front of the world, Jennifer presented a whole new opportunity of business in dog fashion.

Nowadays, Posh Puppy Boutique serves essential as well as luxury requirements of every distinguished doggies. The unique and innovative business idea of Jennifer Kirk has now become a fine example of e-Business transformation.